Initial ticket sales are first offered for an attractive price when event organizers start off advertising an early bird discount.This strategy is an effective way to create a buzz about the impending event early on so it will gain popularity and catch the attention of a wider audience over time.For example, let’s say I am promoting a concert where each adult ticket is $50 per person. However, in my advertisements, people that purchase their tickets within the first 2 weeks they go on sale will get half off on their ticket prices; so what originally was $50 will now be $25 if they purchase tickets early.As an event promoter, it’s hard to see how these types of discounts would benefit you, so keep reading and see how these special rates can pay off in the long run.

The 4 Benefits to Early Bird Discounts:

1. Collecting Data Early On For Marketing Purposes
2. Collecting Buyer Information For Future Offers
3. Increase Engagement And Interest Early
4. Create A Sense Of Urgency

Make it a limited time offer:

Structure your early bird pricing strategy so that it expires within a specific time frame. Limit the window to book to introduce FOMO (fear of missing out). Clearly state when your pricing offer is valid until and be firm with the deadline. 

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